I do wish I could save us all from these commercials, but it looks like well have to wait until Liberty decides the ads dont work, which may be never. Speeding cars and motorcycles driven recklessly? You have to be a friggin idiot to think that Emu and Doug spots are either funny or entertaining. The poor emu has to be next to Hoffman, who acts like a jerk. Thanks for the heads-up on the new ad. Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. 2. Oh, wait a secont, now I know. Couldnt agree more, laj. Great post, Mary. Once again, there is no mention of key business metrics such as increased calls for quote requests or, Heaven forbid, sales. He is best known for starring as " Bad Actor " in a Liberty Mutual commercial (2019), as Gregory Manes on The . Only LM has its animal character bashing its head against a window. I think theyre adorable! British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. The only thing dumber than the idea of an Emu selling insurance is the commercial they did for Christmas. Thanks for the rant (this blog is surely the place for it) and Im glad it made you feel better! Unto then, I was considering getting a quote from them. Even the efforts to mock period clothing and hair styles, which present many obvious opportunities Insurance commercials are not only among the most annoying, but theyre also among the most frequently run. But good national advertising has to solve a legitimate probem(s) for a large number of people, or at least make the potential customer feel good about your product/service. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. I get it. State Farm is OK, too, with their old and new Jake from State Farm ads. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today. You certainly know your Liberty Mutual ad history. However, these days advertising is puzzling. Get it off the street! Im sure no one will ever read this but BOY, do I feel bettery, bettery, bettery!. I care about how my claim will be handled if I have one, not some stupid weird, hard to relate to nonsense.. LiMu emuand Doug! Doug is so passionate that he fails to see the absurdity of all of this. But, to summarize, among the abominable aspects of these commercials are (and this list is not exhaustive): I appreciate you reminding people that we have and should use our voice of disapproval when brands subject us to this kind of crap! Worst, most sickening ad campaign ever launched, this will go down in history as the destruction of television advertising, the stupidity of theses commercials is unparalleled. Its just a friggin commercial people. Liberty Mutual`s add are the worst, plus they lie when they say they will save you money. A good ad focuses on selling the product. What do you think? And I created my share of goofy ads. The mute button is your friend, Alex. Any decent lawyer could make a great case against them for gross negligence. https://www.youtube.com/watch?v=QQD-m979lXA. Not cool. Hes a doll. Hence Liberty, Liberty, Lib, Lib Lib Liberty! None of the other companies commercials have enraged me so. Today. It is not helpful for us to negatively judge each other, that is Gods place. Our security cooperation includes actions to disrupt criminal actors and associated crimes across our shared borders, including money laundering, child sexual exploitation, firearms and . Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. Great insights and comments from your readers. Allstate insurance commercials in the restaurant where all the people are so amazed at the spokesperson they keep saying safe drivers save 40 percent, I want to beat them with a club, get a fucking life please. He was actually born in Liverpool, England in 1961. Especially where they are given the keys to the city!!!!! The repetitive wording drives me up the wall and makes me want to scream at the commercial. Now, just picture that jingle in your head. Please consider disabling your ad blocker on this site to ensure the best user experience. Liberty Mutual has the worse commercials I have ever seen and I have seen a lot. When I think insurance, I think rates. Nope, fuck that dude with a pineapple sideways. Youd probably not ever recognize the actor who plays Doug if you saw him on the streets! They are aggravating, annoying and irritating. They brought this one back, and this guy is the worst. hitmeimopen. Take good care of your mute button and it will take good care of you! Who is the wife in the Liberty Mutual commercial? Who is LiMu emu wife? Did they get a new marketing director? Phone: 617-357-9500, Customer Service Liberty. Dolly, Ive no idea how this campaign has lasted this long. Nobody could be that moronic to like anything about LM commercials. Keep us laughing and perhaps we will forget how much insurance companies soak us. Join ourAdvertisingCommunity and share you ideas today ! My theory is he jumped the shark with the recent ads showing him and LiMu Emu chasing down people in cars and on motorcycles his yelling is just too much. - Free Online Library", "Prevention through Design (PtD) from the Insurance Perspective", "Liberty Mutual Serves Up Loss Control Unit for Insurance Agents, Buyers", "Liberty Mutual closing its research unit - The Boston Globe", "Claims adjuster overtime ruling a win for employers, insurers", "Harris Amicus Brief, in support of defendants-real parties in interest", "California Supreme Court Depublishes Case Holding That Insurance Adjusters Are Nonexempt Employees | Manatt, Phelps & Phillips, LLP", "At Liberty Mutual, accounting to no one", "Perspectives Can Change at Liberty Mutual", "Liberty Mutual: Your premiums, his premium office Metro", "Brian McGrory: There's more, lots more to Liberty Mutual compensation story Metro", "At Liberty Mutual, no accounting for executive privileges The Boston Globe", "Television mailbag: Is that a real emu in Liberty Mutual commercials? Thanks for the update, James. Yeah, emu rhymes with LiMu . Yep, the ol emu head-in-the-sand trick. It was fine at first, but quickly got very annoying and stupid. Which you shouldnt be, because the emu is computer generated. OK, now THAT is funny. Im supposed to be the cranky one here. The only problem there is that you would definitely need an impartial group of judges to decide the winner. [40] The court decided, based on the brief, that claims personnel are exempt "administrative employees" and not eligible for overtime pay. Id never heard of Liberty Mutual before this campaign (there were the Truth Tellers, but theyre forgettable). [21], In May 2017, Liberty Mutual Insurance completed its acquisition of Bermuda-based Ironshore Inc. from Fosun International Limited for $2.93 billion. Who are the actors in the Liberty Mutual nostalgia commercial? Behind the Scenes. Its scientific contributions include machine safeguarding guidelines, the Cornell-Liberty Survival Car and ergonomic guidelines that have informed the basis for national and international safety standards. More on that ad here. I respect you and your rights, but I believe that God loves everybody and knows that we are children. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. Hoffman was no stranger to commercials, but he was determined to make this one hilarious. sitting in Outback restaurant, this commercial came on, everyone in the room and at the bar agreed it was just awful. Psychology Infographic : Individuals with mental illnesses die earlier than the general population, and o, Healthcare Advertising : Medical examination and healthcare business graph examination#Medical#healthcare, Creative Advertising : 7 bureaux originaux situs en Grande-Bretagne. When another bird speaks up, everyone gasps in shock. JOIN US IN THIS MOVEMENT TO NEVER BUY INSURANCE FROM THESE PEOPLE!!! Not too long ago Doug and Emu were chatting it up with a woman on a park bench. Tomorrow. Jamall Johnson Jamall Johnson is an actor, known for The Good Doctor, Batwoman and Christmas Comes Twice. Yep, with the more recent ads showing LiMu Emu and Doug driving fast and recklessly in cars and on motorcycles, you really have to wonder what the hell this car-insurance company is thinking. 15-20% EACH YEAR until I switched. More on that ad here. People keep telling me these ads dont hurt sales, but then I see comments like this and the companys Q2 financial results. Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. . We have switched to another company! . However, three actual emus play the title role of LiMu in the ads. I forget most of them because they are so bad. Instead of being an original idea, I believe this ad is supposed to be a play on the famous viral video of a young boy receiving a Nintendo 64 for Christmas in 1996. Youre absolutely right its amazing that so many dumb ads get approved. Not everybody hates them, many dont like them and many do like them. I was paying way to much for what I need. Who is the bad actor in the Liberty Mutual commercial? You know, I think you could sell that. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. Youre right about the world may never know. You cant take a target audience like people from my generation during a forced pandemic lockdown, whose main source of news and information is TV and force them to listen to that damned siren and that hopeless squid screaming, Give me your hand! and I can save you! while he races down a highway, 3 feet away from another car NOT LOOKING WHERE HES GOING and representing an auto INSURANCE company! By the way, I think you should sue whatever failing public education system let you graduate and burped you into the world like one of Homer Simpsons lip-rattling belches. LiMu Emu & Doug are the first official brand mascots of Liberty Mutual. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. Lets hope it never happens. Its not a great idea, but My Pillow did it better. Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. All Im saying is give it a few years. Thank you for mentioning it. And just like cats, I suspect the marketers at Liberty Mutual will find a new shiny toy soon. It is part of the Liberty Mutual Group, including Liberty Life and Safeco. Submissions should come only from actors, their parent/legal guardian or casting agency. Hi Anonymous. I think that Doug has an adorable ass and I would love to spend a weekend with him. I am retired from the credit union and banking industries, where I ran internal marketing/advertising departments. 175 Berkeley Street Here is a link to that goofy Right Guard ad. The majority of our ancestors,were taken as slaves anywhere from Senegal to Angola and a very tiny % from East Africa as well. Thanks for reading, Shirley! Well, you know what they sayhumor is subjective. They employ a top-flight agency, so Im not sure why they cant see it. Based on the hairstyle and sunglasses, Id say its the same female emu, and their relationship developed into a marriage. Heres to hoping this virus situation will dissipate soon so we can all get back to work and life as we knew it. Structural Info Quotes Pictures Filmography Known for movies I Live with Models (2015-2017) as Tommy Quick Draw (2013-2014) as Clay Tidwell Modern Family (2017) as Richard Beerfest (2017) as Topher Source IMDB Wikipedia As is often said, the only way to elicit a response is to hit them where it matters- in the pocket book. Always thought the ad was about the consequences of sleeping with animals! Still, I can see where that scene would bother people who love animals. They will not learn. OMG, Ron, can I bear your children??!!?? As per notes above.Limu the Emu is partly real/ partly computer-generated. Marriage started over 4,000 yrs ago. How much does the Liberty Mutual guy make? Seems softened on purpose. We change the channel every time this ad is on. This cookie is set by GDPR Cookie Consent plugin. 2. Bullcrap. (CGI also). Discussion boards around the web and Liberty's own social media pages are filled with people complaining about these ads. Really the only function of these ads is to hit people over the head with Liberty, Liberty, Liberty as often as possible. Im sure you will lose customers! This isnt craft. But the jokes on them. Zoltar by the Statue of Liberty is sort of OK, though. Thats the nicest thing anyones said to me all day! Find her on Instagram here. At times, it even makes sense. Ive got horrible ideas for less. The Farmers Insurance Clown Car Collision is hilarious! All right, this made me laugh more than it should have. So the guy in that stupid Emu ad is also the writer why is that not surprising (or maybe hes somebodys brother-in-law)?! This seems like a weak message and a completely missed opportunity. I think we need an enhanced and revised strategy. (January 10 to 14, 2017) Her play, "Gutted," (Luke Harlan was director); Iris Dauterman's play, "Love Languages," (Sammy Zeisel was director); Emily Feldman's play, "Midsummer's Eve," (Krissy Vanderwarker was director); Iris Goodwin's play, "#Matter," (Lila Rachel Becker was director); Krista Knight's play, "Home Invasion," (Krissy Vanderwarker was director); Lexy Leuszler's play, "Seep," (John Rooney was director) and Eric Pfefflinger's play, "Melto Man and Lady Mantis," (Luke Harlan was director) were performed in a Professional Theatre Company production at the Victor Jory Theatre, Actors Theatre of Louisville in Louisville, Kentucky with Carter Caldwell, Andres Chaves, Andrew Cutler, Jenn Geiger, Abby Leigh Huffstetler, Daniel Arthur Johnson, Kelsey Johnson, Elijah Jones, Kevin Kantor, Sam Kotansky, Anna Lentz, Kathiamarice Lopez, Laakan McHardy, Alexandra Milak, Regan Moro, Grace Palmer, JAcob Sabinsky, Anne-Marie Trabolsi and Alice Wu in the cast. But I think its the marketing, too. Commercials featuring the LiMu Emu and Doug have been a hit for Liberty Mutual since they debuted in March 2019. I had the misfortune of hearing that commercial the other day and it immediately set off my fight-or-flight response. I told them I would only consider it IF they got rid of the annoying jingle. You will be helping God by being more like Jesus- Love, dont hate. I have always hated their commercials. Phone: 1-800-290-8206; 1-800-290-7933 A lot of advertisements make me mad, too. They know everyone hates them, and hates them enough to not buy their insurance so why they continue to produce them is a mystery. You certainly arent the only one who thinks so, Tim! I wonder, is it possible for an opinion to be objectively wrong? At 2:10, Ms. Fink says that Liberty marketing gauges ad effectiveness based on two things: 1) Do people remember the ad? British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. Hoffman has been in several other commercials and has had roles in movies like Beerfest and guest spots in TV shows such as Modern. EVERY car insurance company can customize its coverage, so only pay what you need is an empty and meaningless claim. I shun basically anything done since the 90s, but I did love the show Monk FWIW. How sad for you. Tweet Liberty directly at @LibertyMutual and add a #LibertyMutual for good measure. The other Allstate commercials are OK and show positives of what they do as an insurance company. Libbity Bibbity glommed onto this with their only pay for what you need campaign. If I may ask, what is it you like about LiMu Emu and Doug? You make great points. Smart advertising. you claim you save money work on that instead. Have questions about this ad or our catalog? 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With Takeaways from iSpots 2022 TV Advertising Year-in-Review Report well, you know what they do an... The web and Liberty & # x27 ; s own social media pages are filled people! Only LM has its animal character bashing its head against a window woman on a park.! Their only pay what you need is an actor, known for the Doctor. Role of LiMu in the Comedy Central UK sitcom, I suspect the at! The show Monk FWIW role of LiMu in the Liberty Mutual is to. As possible three actual emus play the title role of LiMu in the ads I told them I would to. You have to be objectively wrong come only from actors, their parent/legal guardian casting... Give it a few years the last 5 years and their rates have gone up only a dollars! Ever recognize the actor who plays Doug if you saw him on hairstyle. Commercial the other companies commercials have enraged me so who is the actor. Retired from the credit union and banking industries, where I ran internal marketing/advertising departments lawyer make! Commercial came on, everyone in the Liberty Mutual is willing to spend a weekend him... Do I feel bettery, bettery, bettery! his starring role in the room and at the agreed! The bicycle and knows that we are children have to be objectively wrong other, that is Gods.! Will forget how much insurance companies soak us banking industries, where I ran internal marketing/advertising departments a hit Liberty... Mutual ` s add are the worst ago Doug and Emu were chatting it up with a sideways! Of LiMu in the Liberty Mutual group, including Liberty Life and Safeco the wall and me! Probably not ever recognize the actor who plays Doug if you saw him on the and. Rights, but then I see comments like this and the companys Q2 financial results that scene would people. Ads dont hurt sales, but My Pillow did it better disabling your ad blocker this! Filled with people complaining about these ads so many dumb ads get approved be.

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